WISCONSIN STATE

TELECOMMUNICATIONS ASSOCIATION

Broadband Forum Sessions & Speakers



General Session
Wednesday, January 18



8:00 AM - 10:50 AM


2023 Broadband Forum Introduction & Opening Remarks

Rob Lombard



Technology Update

Dean Mischke, Finley Engineering


PON based FTTH has become common. What else is out there and how does it compete/compare with FTTH?


Dean has been with Finley Engineering for more than 30 years. Dean is a BSEEE graduate of California State University, Sacramento, and earned his Professional Engineer License in 1994, maintaining active licenses in ten states where he provides consulting and engineering services. Dean is the Vice President and Manager of Finley’s Wisconsin office. Dean has been active in designing communication networks since his first project at Finley.


VR and XR is Taking Over the Smart Home: Is Your Wi-Fi Ready?
Greg Luhman, Adtran

New applications and use-cases are driving increased adoption of Augmented Reality (AR), Virtual Reality (VR) and Extended Reality (XR). From entertainment to cloud gaming to education and retail, AR, VR and XR applications are becoming more prevalent - inside your subscribers’ homes. For service providers like you, ensuring a great experience with these new applications goes beyond offering fiber and gigabit to addressing the new bandwidth bottleneck - the in-home wi-fi network. Subscribers now equate wi-fi with the internet and extending the gigabit experience from the access network into the home is critical for your success.

Greg Luhman has been working in the Telecom industry since 1999. Starting out as a sales rep for a Fortune 500 distribution firm he quickly migrated to a technical advisory role, supporting network planning and roll outs for the Tier 3 ILECs across the Midwestern United States. In 2011 he was recruited out of that role by ADTRAN. Greg is currently a Business Development manager working with Service Providers of all types across North America. Greg and his Wife are currently raising their 5 children, near a lake, in Zimmerman, MN.


Streaming Video Panel
Jean Edhlund, Cooperative Network Services (CNS)

Panelists:
Ryan Hartzel, Citizens Connected
Erick Jaeger, Norvado
Shane McCann, Marquette-Adams

A facilitated panel of operators who each have various strategies regarding video distribution and streaming. Hear perspectives from 3 unique streaming companies -  2 using MVS streams and 1 using their own shared Head End.  We will discuss the benefits and pitfalls that companies experience with streaming video. 

Jean Edhlund is the Video Products Partner for Cooperative Network Services. She started her career in Affiliate Distribution for Fox Networks, gaining valuable knowledge and insight into content distribution and strategy. Now working on behalf of independent operators, she strives to help companies keep their video product offering relevant, competitive and profitable.


Breakout Sessions 
Wednesday, January 18



11:00 AM - 11:50 AM 


BDC/HUBB/Mapping Issues and Updates
Roxi Hacker, Interstate Telcom Consulting (ITCI)

An update and discussion on current BDC, HUBB, and Mapping issues and requirements.

Roxi is a graduate of the University of Minnesota with a degree in Business and Economics. She has over 20 years of telecommunications experience. Roxi is a member of various state association's regulatory and legislative committees. Her main focus is on state and federal regulatory compliance as well as grant funding. Roxi also works on form filings, cost separation studies, financial and budget planning, grant applications and filings, employee training and special projects.


Is It Time to Think About Expanding Your Layer 3 Broadband Strategy?
TBD, Calix

For both new and existing Broadband Service Providers (BSPs) identifying the optimal architecture for the access and core networks can be a complex task. To properly design your network, you should consider not only technology requirements, but also business, service and operational objectives. If you’re starting with a blank slate, you have an opportunity to design and architect a highly reliable access network capable of delivering exceptional broadband and other advanced IP-based services. Existing CSPs can benefit significantly by moving Layer 3 further out into the access. In this session, we’ll take a look at some architectural best practices that we’ve gained from working with a wide range of services providers and talk about the benefits that expanding the reach of layer 3 in your network will have on reliability, redundancy, and scalability.  


1:00 PM - 1:50 PM

GIS: More Than Pins On A Map
Clayton Burns, Cooperative Network Services (CNS)

GIS isn't just for engineers anymore. Nearly everyone in your organization should have access to a portion of your map data to ensure your teams are more efficient, and your customers' lives are easier. Fortunately, today’s GIS tools and public datasets make it easier, more accessible to all-levels of users, and more cost-effective than ever.

Clayton leads the CNS team of GIS gurus who continually push the boundaries of what maps and data can do, to assist rural ISPs in Bringing More Broadband to More Rural Places. Clayton holds a Bachelor of Science in Geography with an emphasis in GIS from Bemidji State University. He has 4 kids, too many pigs, and plays more soccer than someone his age should.


Building for Tomorrow: Scalable and Cost Effective Multiservice Broadband
Jack Breeding, Ribbon Communications

We will explore the critical elements of a broadband network and how they are employed to support a diverse and rapidly growing user base. New technologies make it possible to keep initial costs low while enabling scalability when the need arises in the future, avoiding expensive forklift upgrades and maintenance outages.

Jack has been operating, designing and improving communications networks for Telecoms and Utelcos for over 15 years. His knowledge and expertise allows him to help service providers deploy right-sized solutions with a clear path to support tomorrow’s requirements.


2:00 PM - 2:50 PM

A Holistic Look at Network Security
Tory Richtmyer, JSI

Network security is a hot topic, usually not for positive reasons, and now it's impacting the whole business. Insurance premiums are increasing, compliance checklists are longer. Are regulatory reforms far behind? What is the state of Security? Now is the time to look at network security from design, operations, customer and business operations.

Over 24 years of professional experience spanning software, technology, engineering, manufacturing, and recreation industries. Tory has been involved in planning, management, and processes required for the success of an entire team and organization.


Managing Your Wi-Fi, the Cloud Way
Andrew Cuellar, Zyxel Communications

Consumer wireless demands have skyrocketed, reliable wireless coverage is now essential throughout the home. As wireless capabilities continue to increase with WiFi 6 and beyond, consumer network devices and needs will follow. Many users are willing and ready to take things to the next level with multi-gig offerings.

Andrew Cuellar is the Product Marketing Manager for Zyxel Communications, Inc. He handles product line related marketing supporting nationwide and regional telecommunications. Andrew brings over a decade of experience and product knowledge from his time with Zyxel. He can speak across multiple networking topics including FTTx, xDSL, Ethernet, Wifi, VoIP, IPTV and TR069.


Breakout Sessions 
Thursday, January 19


8:00 AM - 8:50 AM

Disrupt the MDU Market with Gigabit Over Existing Wiring
Pierre Trudeau, Positron Access Solutions

Learn how you can expand your XGS-PON Fiber infrastructure by leveraging the in-building wiring (telephone and/or coaxial) to deliver Gigabit services.  Address the MDU coverage challenge with the G.hn technology and Fiber to the Extension Point (FTTep) techniques and save over 75% from the cost of Fiber to the Door.


Defending Against Cyber Security Attacks
Scott Kaylor, NISC

Cyber threats are becoming more frequent, complex, and destructive. We will cover what is happening in our industry around cyber attacks.  We will also discuss what we need to do to be prepared to defend our networks and operations against the growing sophistication of the cyber threats and attacks.

Scott Kaylor is a Senior Manager in the Professional Services division for National Information Solutions Cooperative, Inc., a technology cooperative providing software and technology solutions and services to more than 900 rural electric utilities and telecommunication companies across the United States and beyond. Scott is responsible for NISC Cybersecurity Services group which offers cybersecurity technology and training solutions for NISC members. In addition, Scott is responsible for server implementation other network solutions for our NISC Members.


9:00 AM - 9:50 AM

Transforming from Service Provider to Experience Provider - Why It's Important and How to Achieve It
Geoff Burke, DZS

New services like cloud gaming, AR/VR, streamed video, and telemedicine are rapidly emerging. However, these services combined with analytics and intelligence can change the subscriber experience profoundly. The evolution from service provider to experience provider is strategic, and this presentation will explore how to make this transition and why. 

Geoff Burke serves as Senior Vice President, Product Marketing for DZS. A renowned marketer and recognized industry visionary, he joined DZS in April 2020 and has brought a wealth of experience in leading marketing transformations and championing major communications industry initiatives to the company, most recently as Chief Marketing Officer at Broadband Forum.


Switching/Hosted Voice Evolution
TBD, Vantage Point Solutions


10:00 AM - 11:30 AM

CO Roundtable
Facilitator: Jason Noska, Union Telephone


Outside Plant Roundtable
Facilitator: Josh Perrin, Citizens Connected



*Sessions, speakers, and schedules subject to change. 

CONTACT US

Wisconsin State Telecommunications (WSTA)
122 West Washington Ave, Suite 1050
Madison, WI 53703
Phone: 608-256-8866

admin@wsta.info

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