Attendee Registration Rates:

• Early Bird: $200 until January 2, 2026
• Regular: $220 after January 2, 2026

Registration closes on January 19, 2026. There is NO on-site registration.
Cancellation fee of $25 if cancelled prior to January 12, 2026. Cancellations after January 12, 2026 and before January 19, 2026 receive a 50% refund. There is no refund for cancellations after January 19, 2026. 

Book your hotel room at the Kalahari here.

2026 WSTA Marketing Seminar - Attendee Registration

Speakers & Sessions:

See the schedule-at-a-glance.

*Schedule subject to change

Monday, January 26

12:00 PM - 12:30 PM - Welcome

12:30 PM - 1:30 PM - Breaking Down Silos Panel Discussion

Speakers TBA

1:30 PM - 4:00 PM - Breakout Sessions 1 & 2

Concurrent sessions for marketing, customer service and sales, around designated topics.

Tuesday, January 27

9:00 AM - 10:30 AM - State of the Industry

Presented by Josh Seidemann from NTCA

10:45 AM - 11:45 AM - Speaker TBA

11:45 AM - 12:15 PM - Sponsor Session

Presented by TBA

1:00 PM - 2:00 PM - AI Agents

Presented by Shane Thomas from Mastra

2:00 PM - 3:00 PM - Breakout Session 3

Concurrent sessions for marketing, customer service and sales, around designated topics.

3:00 PM - 4:00 PM - Non-Industry Speaker

Speaker TBA

Wednesday, January 28

9:00 AM - 10:00 AM - Call Coaching/Analytics

Presented by Steve Dinsmore from Norvado

10:00 AM - 11:00 AM - AI & Using it as a Strategic Partner vs Research Tool

Presented by Cat Minor from Calix

11:00 AM - 12:00 PM - A Little Something Extra...1% Better!

Presented by Dennis Cooley and Lisa Schaefer from Southwest Wisconsin Technical College

Sponsorship

Are you interested in becoming a sponsor? Learn more and register to be a sponsor below.

2026 Marketing Seminar Sponsorship Registration

Questions?

Contact events@wsta.info.