Attendee Registration Rates:

• Early Bird: $200 until January 2, 2026
• Regular: $220 after January 2, 2026

Registration closes on January 19, 2026. There is NO on-site registration.
Cancellation fee of $25 if cancelled prior to January 12, 2026. Cancellations after January 12, 2026 and before January 19, 2026 receive a 50% refund. There is no refund for cancellations after January 19, 2026. 

Book your hotel room at the Kalahari here.

2026 WSTA Marketing, Sales & Customer Service Seminar - Attendee Registration

Speakers & Sessions:

See the schedule-at-a-glance.

*Schedule subject to change

Monday, January 26

12:00 PM - 12:30 PM - Welcome

12:30 PM - 1:30 PM - Breaking Down Silos Panel Discussion

Speakers TBA

1:30 PM - 4:00 PM - Breakout Sessions 1 & 2

Concurrent sessions for marketing, customer service and sales, around designated topics.

Tuesday, January 27

9:00 AM - 10:30 AM - State of the Industry

Presented by Josh Seidemann from NTCA

10:45 AM - 11:45 AM - Nexus of Sales & Customer Service

Presented by WIN

11:45 AM - 12:15 PM - Sponsor Session

Presented by TBA

1:00 PM - 2:00 PM - AI Agents

Presented by Shane Thomas from Mastra

2:00 PM - 3:00 PM - Breakout Session 3

Concurrent sessions for marketing, customer service and sales, around designated topics.

3:00 PM - 4:00 PM - SEO vs. GEO: What Broadband Providers Need to Know About AI Search

Presented by Autumn Ricke & Kiersten Flaig, Pinnacle Marketing Group

Generative AI is reshaping how people search for and discover essential services, including broadband. While Search Engine Optimization (SEO) has long determined online visibility, a new frontier called Generative Engine Optimization (GEO) is changing the rules. In this session, we’ll break down the difference between SEO and GEO, explore how each impacts broadband providers, and explain why preparing for this shift is important. Using real-world examples and clear takeaways, we’ll show how you can position your brand to stand out in local markets and stay visible in the age of AI-driven search.

Wednesday, January 28

9:00 AM - 10:00 AM - Call Coaching/Analytics

Presented by Steve Dinsmore from Norvado

10:00 AM - 11:00 AM - AI & Using it as a Strategic Partner vs Research Tool

Presented by Cat Minor from Calix

11:00 AM - 12:00 PM - A Little Something Extra...1% Better!

Presented by Dennis Cooley and Lisa Schaefer from Southwest Wisconsin Technical College

Sponsorship

Are you interested in becoming a sponsor? Learn more and register to be a sponsor below.

2026 Marketing, Sales & Customer Service Seminar Sponsorship Registration

Questions?

Contact events@wsta.info.