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WSTA 2023 Sales Seminar

  • August 08, 2023
  • 9:00 AM - 3:00 PM (CDT)
  • WIN Technology - Eau Claire, WI
  • 8


Registration is closed

The one-day B2B Sales seminar has been developed to allow you to discuss the latest insights and techniques that will help you improve your company’s B2B sales strategy (or help you develop one) and increase your revenue. The seminar will be set up as a moderated open forum so that all participants can share ideas and openly discuss the issues facing B2B sales teams in rural markets.

This open discussion will start with an overview of the current landscape of the telecommunications industry in rural areas and help understand the “why” behind developing or improving your B2B sales program. We will explore the unique challenges and opportunities that rural providers face, and how these factors can impact your sales efforts.

We will delve into the key principles of effective B2B sales, and we will discuss the importance of building strong relationships with your clients, how to identify their needs and pain points, and how to craft a compelling value proposition that addresses their concerns. Some other topics we will cover include lead generation and prospecting, how to identify and prioritize high-value prospects, use of data and analytics to drive your sales strategy, and the ups and downs of commissions.

Throughout the seminar, you will have the opportunity to participate in interactive discussions with other rural telecom providers like you! Please join us for this fun day of learning and networking with your peers in the rural telecom industry.


  • WSTA Members only
  • $75 registration fee
  • Space is limited to 40 people
  • Lunch and refreshments are included

*Online registration closes on August 4.
**Members must login to receive rates. View instructions here

Refunds for cancellations by July 28, 2023 will be subject to a $25 processing fee.
No refunds for cancellations after July 28, 2023.


  • Holiday Inn Eau Claire South I-94 (next to WIN Technology)
  • Book your hotel room online or by phone - (715) 830-9889
  • Special rates are secured for the nights of August 7 & 8, 2023
  • Rates expire on July 7, 2023


Wisconsin State Telecommunications Association

1502 W Broadway, Suite 102

Monona, WI 53713

Phone: 608-256-8866

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